Pet Connection Mobile App

Booly is an application to helps connect people who are looking to adopt or foster dogs and cats.

Overview

Booly is a mobile app facilitating pet adoption from local shelters. It simplifies the process with a user-friendly interface for browsing dog profiles, featuring photos, descriptions, and details about their personalities and needs, aiding users in finding their ideal furry friend.

Problem

Many shelters use different techniques to reach potential foster parents and adopters. From websites & social media, to live adoption events at pet stores and other locations. Also, people that are looking to find a pet to adopt us just as many if not more sources to locate the next member to their family. The challenge here will be the research involved to understand the current trends in the search and adoption process.

Goal

Created a mobile application that addresses these challenges by providing a seamless and convenient platform for connecting potential adopters with available pets in local animal shelters. The app features a simple and intuitive user interface, making it easy for users to search, browse, and view profiles of pets that are available for adoption.

My Roles

Visual Identity
User Research
User Testing
UI/UX Design
Prototyping
Content

Timeline

6 months

100% positivity rating

During user testing, received positivity ratings of 4 or higher on design, ease of use, and likelihood of the use of the application.

01

Discovery

How I got started

It is always important to start with a plan. Since we are starting from scratch the Discovery phase is the most important. I created a plan of how I was going to gather user date to help with planning and designing the application.

10+ Zoom interviews with adopters and shelter workers
10+ in-person adoption events
Questionnaires sent via Google Forms

Also, discover what, if anything, currently exists that is trying to solve this problem. Find patterns that exist, what potentially works well for them, what doesn’t, and what we can do better.

Research Findings

Once I created a plan it was time to implement it. While I scheduled time and interviews with potential users, I started the Market Research. Here are some findings.

Not a lot of mobile apps. Existing mobile applications (Petfinder, Benji, PetAdoption, Social Media, local shelter websites).
Shelters focus on website and social media
PetFinder has a robust feature set (profiles, inquiries, sponsorships… etc.)

Once I was able to complete my user research plan, here are some of the highlights:

90% of both adopters and shelters relied primarily on social media (Facebook and Instagram)
When it comes to mobile applications, PetFinder was the most heard/referenced but not used
80% of adopters preferred live events for initial inquiries on a pet (adoption events, shelter visits…etc.)

02

Discuss & Define

It is opportune to leverage the insights acquired and formulate a strategic plan to achieve our objectives. Emphasis should be placed on comprehending and addressing the identified pain points through thorough analysis and discussion.

Defining UX Strategy

Strong Social Aspect to the application
Utilize familiar patterns from social media apps such as Instagram and Facebook to increase the likelihood of application adoption rate
3 user bases (shelter workers, foster families, adopters)
Quickly learn about the animal

03

Design

Following the Discuss & Define phase in my methodology, the design phase is initiated with specific objectives:

Comprehensive Dog Profiles.
Location-Based Search
Favorites and Notifications
Ability to Contact Shelters
Social Sharing
QR Codes to quickly access profiles

Mockups

Source Files & Prototypes

Mockups and Prototypes were created in Figma. These files were copied over from the work account. Files and projects would normally be organized differently.

Booly Figma Mockups -Link to my Figma Files.
Booly Prototype – Figma Prototype

Outcomes & Lessons

Positive Feedback

100% positive comments when compared with previous designs

Social Media is Key

Integration with the tools they are using already is important.

Get Your Feet Dirty

Get out where the users are. Make myself uncomfortable.

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